JJOORRDDAANN FFOOXX

I completely relate to Super Hero characters and have for many, many years. I even went as far as having a Diamond tattooed directly in the center of my chest, much like the Superman Crest. Why? To constantly remind me of WHO I am.

Some gay men, if asked, will say they can relate to Super Hero ideology. I’ll explain. There are some gay men today that feel they are living a double life. I am completely out, and have been since I was young, but in today’s society sometimes you have to put on that mask (or business suit), live that double life for a little while, then come home, pull on that spandex and be who you REALLY are… metaphorically speaking of course.

Almost everyone knows Super Heros are gay, they’re just not openly out yet. Why? Society isn’t ready, and neither are they. Some might beg to differ, and I suppose I have a biased opinion.

I guess I take it to the personal extreme. I am more myself the more outrageous I look. Being in jeans and a t-shirt on the subway going from point A to point B is me conforming. Me living my “double life”. It has to be done. But at night, the Super Hero in everyone has a chance to come out, and fight evil, or be evil.

I consider what I do performance art. The reactions I get are mixed. Some people are supportive and totally get what I’m doing and laugh. Others are scared and defensive because I challenge their everyday thought on what’s normal and acceptable. And then there are people with ZERO reactions. Those are the people I’m scared of…they act as if nothing is happening around them. I might be dressed up like Ronald McDonald at 3pm on a Saturday afternoon downtown, that’s normal to me, but if you don’t give me a SINGLE reaction as to what’s happening in front of you visually, you’re the strange one.

In conclusion, I believe that EVERYONE can relate to the idea behind a super hero personality. We all have our masks, whole collections of them. We wear them daily. And for some people, not wearing a mask is the mask they’re wearing.

Jordan Fox is a 23 year old gay male performance artist from Montreal that recently moved to New York City to model while he’s still young and extremely attractive.

How does the environment inspire your design?
The environment inspires both my use of materials as well as my colours, silhouettes and surface detailing. In terms of materials, I try to use fabric sources that are kinder to the environment such as organic/sustainable textiles – think bamboo, organic cotton and hemp or remade vintage – recycled second hand sweaters and t-shirts.

Do you see fashion as a means of creative resistance?
I find that designers can certainly make certain choices as a form of resistance such as using sustainable materials or opting for domestic production versus overseas. However, ultimately it is up to the consumer to make these designs a success. I encourage people to vote with their dollar.

I personally make it my business to be an educated consumer. There are little things you can do like reading labels or learning a bit about the company before you chose to purchase their clothing.

What advice do you have to young fashionistas who want to lighten their ecological footprint?

I would say there are two areas where you can really make a difference:

1. buy local - Check the label. Was it made in Canada/US, even locally here in Toronto, or was it manufactured in China or India? Overseas production is a major source of pollution. In addition to the pollution caused by shipping, many third world countries have no environmental standards to regulate emissions from their factories. If you shop at the mall, chances are all these clothes have been manufactured overseas. There are tons of great little boutiques along Queen Street and in Kensington Market where you can find all sorts of unique creations by local designers. You might pay more for your purchase, but rest assured you are doing your part to help the environment as well as supporting local artists. And you can bet that you’re not going to show up at a party with the same outfit as someone else!

2. buy sustainable – organic cotton, bamboo and hemp are just a few of the most popular sustainable fiber sources out there. These plants are farmed without the use of chemical fertilizers and pesticides and thus are gentler on the Earth as well as on the wearer’s skin. Another option is remade vintage. Paper People recycles second hand sweaters to create its playful shrugs, leggings and sweaters for Fall/Winter 2007/08.